VOODOO DOLL PINEAPPLE
Our voodoo doll introduces us to a sweet kind of turn. The beer contains the natural flavors of a pineapple as well as their juice. Once it hits your mouth, it is like heading to a haunted vacation because of the blast of the fresh pineapple juice. And while you are there, you might as well grab some buttons and some string and make a voodoo doll of your own.
BEHIND VOODOO DOLL PINEAPLE
Since we are talking about a pineapple flavor, what is a character that is as sweet as this fruit? For it to be a sweet concept, it cannot be a huge Halloween monster but rather a small gremlin. The fella that first came to mind was the voodoo doll. It is also a perfect match with the matching colors. To make the doll more rememberable, red buttons and pins would make the character pop. Additionally, its size on the beer can.
MUMMY GRAPEFRUIT
The beer that gives the bright orange pop. As the name in tales, it contains the natural flavors of fresh grapefruit. Including other ingredients such as water and multi-fruit soda. Its moderate bitterness will still give you a flavorful drink. It is a taste of beer that will not leave you full or heavy.
BEHIND MUMMY GRAPEFRUIT
Let us take a trip to the hot deserts and remember where mummies originated from. The character was given the signature flavor of grapefruit to give reminiscence of their environment. The additional characters are illuminating ghosts flying around the pyramids. Their purpose is a reminder that grapefruit is not the only fruit added to the beer, given for what comes out of their bodies. This is also why there are more of them than mummies in the beer can. Other concepts such as the vampire or werewolf would not have fit with a grapefruit flavor. Mummies do not also fit so we also included their environment: The hot rays of the sun, the temple structures, and the large pyramids.
HEADLESS HORSEMAN ORANGE
Our most popular flavor yet. Orange is the blossoming new beer flavor and we decided to put that to the test with other ingredients. This Pale Lager is brewed with orange cream, orange peels, and with a hint of pumpkin, subtle hints of squash. They are malty-sweet, with low bitterness, and crispy. This beer will make your experience of Halloween have a sweet ending. After a long night of trick or treating or playing games or wearing costumes, a nice ice-cold orange brew from the Headless Horseman will be by your side.
BEHIND THE HEADLESS HORSEMAN
The Headless Horseman was the first ever concept that came to mind when making an orange and pumpkin beer flavor. Other concepts that came after that were pumpkins with their carved faces, werewolves and an odd one, zombies! The concept of zombies came up not because of the orange and pumpkin flavor but another flavor that came to mind: green apple. There was still the urge to make the Headless Horseman due to his intimidating appearance. He is also underrated or not well known so there needed to be a reminder who really owns the scary season, giving this beer can the most detailed out of the other two cans presented.
The latest designs offer simplicity yet still hold the Art Nouveau style. Like the past designs, the signature patterns on the top and bottom were kept in place. The cans were recognized with just those patterns and will now be seen with an illustration for a specific flavor and a clearer description.
SKETCHES
Latest concepts would continue to attain the idea of fictional characters having their own beer flavor. The first concept started out with our own superheroes. It is another concept that would build confidence but we wanted a concept you can enjoy while experiencing an event. That event is the Halloween season. "The Halloween Brew" would be our final concept.
